039 Selling B2B without the Sleeze

· SALES

B2B sales aren’t about slick pitches or pushing products—they’re about clarity, connection, and credibility. To succeed, founders must show up authentically, serve genuinely, and prioritize outcomes over features.

Here’s how to master B2B sales:

  • Be Curious: Ask thoughtful questions, don’t pitch.
  • Bring Enthusiasm: Confidence is contagious.
  • Focus on Benefits: Solve problems, don’t just list features.
  • Build Authority: Use LinkedIn, podcasts, and speaking gigs to establish thought leadership.

Watch the Full Episode on Becoming a B2B Thought Leader with guest Ann Carden below:

Follow us to watch live on YouTube and LinkedIn, or listen to episodes on Apple Podcasts and Spotify.

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